Program Benefits Merchants By Buying Locally
March 24, 2020
WFSF branches rewarded both consumers and local merchants who have seen drops in traffic and revenue since the coronavirus pandemic struck. The bank gifted 20 $10 gift cards last Friday to random customers.
According to the Delaware Business Times, each WSFS branch with drive-thrus in Delaware and Pennsylvania practiced “Random Acts of Kindness” by inserting 20 $10 gift cards in customer’s receipts.
“I think the businesses were even more excited about us purchasing the cards from them than the customers were,” WSFS spokesperson Rebecca Acevedo told the publication.
Elsewhere in Delaware, in response to the coronavirus outbreak, banks and credit unions are generally closing their lobbies except for prior appointment or issues with an outside ATM, reducing hours, and having branch personnel work from home. In some cases, banks have closed some of their branches and widened their service areas.
Even their community messages are pretty consistent, the Business Times reports, as they talk about urging employees and customers to wash their hands, practice social distancing, and enhancing cleaning procedures with stronger disinfectant products on high-touch surfaces.
In most cases, branches are being staffed according to traffic with some employees working from home, and many are taking appointments for customers who want to do things like access safe-deposit boxes or close a loan. If a customer has a problem with the ATM, they can call the branch for help.
Read more about Delaware banks response to COVID-19.
The Bottom Line
Most financial institutions have tremendous excess capacity in their existing branches today.
Your boss doesn’t like it any better than you do.